Project
Develop the go-to-market brand launch and campaign for Goldman Sachs’ first ever consumer banking product, including: brand platform, brand identity, consumer website design & development and social content strategy & calendar management. Lead the creative team (art directors, designers and copywriters) to produce creative assets for the go-to-market campaign, including a 2019 Cannes Lions nominated :30 sec TV commercial, audio spots and social ads.

Client
Goldman Sachs

Year
2018 - 2019

My Role
Client lead to Head of Brand, liaison with legal & compliance, creative team lead, Celebrity talent management