Project
Help Lady Gaga relaunch her cosmetics brand as a high tech, high performance, clean makeup and skincare line. Lead a team of strategists, art directors and designers to develop and execute a refreshed brand world including: brand strategy, visual and verbal identity, packaging design, DTC site design & production and go-to-market strategy to launch at Sephora.

Client
Haus Labs by Lady Gaga

Year
2021 - 2022

My Role
Scope creation, timeline management, client communication, team lead