A physical-digital sales experience

Project
Design an immersive experience for luxury buyers in a gallery format with high-touch, customizable experiences that drive sales of Zaha Hadid’s first New York City residential property, bringing Zaha’s creative vision to life while construction of the building was completed. We constructed and produced content for multiple physical-digital experiences within the gallery including a life size projection screen replicating the unique shape of each unit’s windows, an interactive touch table and a sales app that controlled the experience.

Client
Related Companies & Zaha Hadid Architects

Year
2014 - 2015

My Role
Production lead, cross-functional team lead including: experience design, animation, technical development, sound design and construction

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